As small business owners, we’re overwhelmed with responsibilities. We know we should be “doing” more social media but we just don’t have the time.
The right thing is to develop a strategy and social media plan. You should do that, but it’s going to take time. An imperfect action now is better than perfect action tomorrow.
In 2017, it’s easier than ever to consume and share social media with your phone. This is a low-value activity, but it’s a start.
Share a Facebook post “On your Page”
Waiting in line for coffee? Find a post that’s interesting to your customers and share it to your FB Page. This is about as easy as it gets. Here’s how.
When you click “Share” you should see this (if you don’t see “On your Page”, install the FB Pages Manager app)…
Select your Page and share. That’s it. You’re done. The hardest part was finding a relevant post (and that wasn’t that hard).
An Easy Way to Level Up
If sharing a Facebook post is the only social media strategy you do today, good enough. It’s better than nothing.
But there’s an easy way to level up this sharing strategy – add a comment to the share.
Your customers don’t buy what you sell, they buy who you are. Commenting reminds followers who you are and why they Liked/Followed you in the first place.
When you add your thoughts, you let your followers know why the post you shared is important and why you’re sharing it with them.
Adding a comment requires more work than just sharing, but only a little more work and it provides much more value. It won’t lead directly to more sales but it strengthens your connection and empathy with your audience.
Keep It Doable
Sharing a post with your followers is the easiest social media practice you can do. If you’re not already doing this once per day, start now.